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Visualization is a reliable method for previewing and evaluating the project’s final results with the help of 3D graphics and modeling. This technology has practically superseded other methods of architectural project and design concept presentation. Visualization provides not only for architectural, engineering, and design solutions, but also for commercial goals because it is important not only to build a house but also sell it, engage investments for the next project etc. Only a creative approach can ensure the desired result as advertising or presentation requirements are not limited to mere technical images, even if they are of a really high quality.